Wednesday, May 14th, 2008
I got back from Vegas at midnight last night after attending the SNA’s Interactive Media Conference. Indigio was a gold sponsor of the event and one of the benefits of attending was that I was able to talk about our business for 5 minutes to 125 newspaper editors, publishers and ad directors in the Suburban and Community Markets. The day would be videotaped so I really wanted to make sure I was prepared. I did a little research on how to write a 5 minute speech and thought I would share what I learned. And I’ve posted the transcript I delivered so you could critique it.
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Monday, May 5th, 2008
The Marketing Department welcomed Natalie O’Rourke last week to the team. Her 1st day at Indigio kept the neighboring florist busy as she received a few bouquets to properly welcome her to her new job. We knew that she was loved but that rumor has been validated! Natalie will be acting in the role of Marketing Coordinator, assisting with press releases, newsletters, event planning, collateral and various Marketing tasks. Miss O’Rourke is relatively new to Colorado and calls Auburn, CA home. In her spare time, she enjoys swimming, working out, hiking and time spent with friends and family. Be on the look out for Natalie at future Indigio events and be sure and stop by and say hello to her! Welcome Natalie!
Saturday, April 26th, 2008
Indigio is proud to be a sponsor of the Suburban Newspaper Association’s Interactive Media Symposium in Vegas – part of the Editor and Publisher’s Interactive Media Conference on May 13th. The SNA is the home to 2400 local newspapers and this one-day symposium is sure to deliver great ideas and market-specific information for these suburban and community markets.
I will be representing Indigio and am anxious to meet the 90 or more newspaper decision makers that have already signed up to attend. During my tenure at MediaNews Group Interactive I saw the smaller local markets become increasingly more profitable and begin to develop a more loyal audience than some of its larger local markets. It will be interesting to compare stories and hear from these folks what successes and challenges they face.
The meeting features a great agenda that includes speakers from Borrell Associates, the Bakerfield Californian and Lawrence Journal World. Timely topics (that Indigio sure knows a few things about) include building your own marketplace, social networking and search marketing. I am looking forward to sharing our extensive experience in the newspaper industry as well as our successes in driving audience engagement in the search marketing space. (Plus its only my second time in Vegas!)
In the next few days I will be emailing attendees to introduce myself and to schedule appointments at the conference. If you happen to be out there in Vegas for this conference and would like to meet don’t hesitate to contact me at tlawlor@indigio.com.
Sunday, March 2nd, 2008
One of my favorite blogs to read is Conversation Marketing. I personally think Ian Lurie is a genius. I love his simple, conversations writing style and advice. My favorite posting in February was about 15 principles of interactive marketing. I thought I would share it with everyone at Indigio. I think this lists speaks volumes to working at an interactive agency and interactive marketing as a whole. Overall, great advice to remember.
15 Principles of Interactive Marketing by Ian Lurie
- No one’s lives depend on what we do.
- But people’s livelihoods do. So take your work seriously, and take pride in it.
- 75% of your audience uses a search engine to find you. Get used to it. All the banners and ‘viral’ marketing on earth won’t come close to results produced by a top 5 ranking for a relevant phrase.
- But, a broad base is better. Don’t rely on just one marketing vehicle. Build a complete internet marketing strategy that includes, at a minimum, paid search, organic search, e-mail and online PR.
- Never underestimate the power of an angry customer.
- Never underestimate the power of a happy customer.
- Pretty is great. Easy is better.
- You’re not the customer.
- Karma exists. Treat customers and prospective customers with respect, and they’ll reciprocate. Spam them, annoy them, and lie to them, and they’ll retaliate.
- Risk is necessary.
- Risk without measurement is suicide. Analytics are a must.
- IT is not marketing. Don’t make them run the web site. It’s not fair to anyone.
- A web site does not equal an internet marketing strategy.
- Plan, but adapt. Don’t be stubborn. Listen to what your customers tell you in their response.
- All marketing has a message. What’s yours?
My favorites are #4, #7, #12 & #13, as I feel these are the things I feel are most often missed with internet marketing.
Tuesday, February 26th, 2008
Indigio recently welcomed Kristin Hanley to our growing Marketing Department. Kristin has jumped into action like a breath of fresh air and even helped with set up and registration at last week’s breakfast panel at The Brown Palace Hotel. She has a kind, sweet spirit about her and adds a positive energy to our shared office. Kristin is a freshman at CU Denver, studying Elementary Education. She loves children and aspires to be a 2nd grade teacher some day. Kristin graduated from Grandview High School and was a cheerleader all four years. This must be where her energy and enthusiasm comes from each day! On the weekends, Kristin attends her younger sibling’s gymnastics and cheerleading competitions and enjoys hanging out with friends in the hood and up in Fort Collins at CSU. Be on the look out for Kristin at future Marketing events and I’ll see if she can come up with an Indigio cheer that she can shout out at our next big event. Give me an “I”…!
