AdSense innovations (a.k.a Seth MacFarlane is rich)
July 11th, 2008Beginning in September, Google will distribute original cartoons by Family Guy creator Seth MacFarlane (MacFarlane is Scottish for, “I’m rich, b!*%$ “). What’s interesting about this deal is the method of distribution - Google’s AdSense program will be the delivery channel.
The New York Times reported a few weeks back that Seth MacFarlane’s Calvacade of Comedy will consist of 50 2 minute cartoons that will appear on various websites that cater to favorable demographics (tags: male, 14-35, crotch-injuries-hilarious).
Distributing wildly popular content through an existing infrastructure is a brilliant move on Google’s part. Rather than hosting the cartoons on a single site, MacFarlane/Google are running them all over the web, distributing them as far and wide as they see fit. The cartoons will make money with a pre-roll, sponsorship tag or something along those lines.
Personally, I don’t like Family Guy because it’s stocked with weak characters (except for Stewie - how can you go wrong with Dr. Smith from Lost in Space in a baby’s body?) with grating voices who deliver a slapdash collection of random jokes. Check out South Park’s brilliant interpretation on the Family Guy phenomenon.
