Smaller Market Symposium
April 24th, 2008
SNA has partnered with the NAA on several one-day symposiums. I attended one of these sessions here in Denver today which was jam-packed with information to help newspapers in smaller markets.
Topics included:
- Interactive Multi-media Marketing – Netting a Better Bottom Line!
- Innovation in Action
- Jump start your Retail and Classified Sales
- Political Advertising – Newspapers Deliver Votes!
- Big Ideas of Smaller Market Newspapers
My take aways from the sessions include the following highlights that all small market newspapers should keep in mind:
- When selling online advertising, keep in mind that the majority of your audience is young, affluent, educated and employed.
- Studies have shown that video based ads average approximately a 3% click thru rate versus traditional banner ads offer .05% rates.
- Bakotopia.com is one example of how newspapers have started to experiment by launching social networking sites.
