Songbird Hearing
Since its introduction in 2000, the Songbird Disposable Hearing Aid has been the leading device on the world market for those with mild to moderate hearing loss. As technologies have advanced, so have Songbird’s inventions and products, along with their customers’ needs. As Songbird’s need for effective eCommerce and eMarketing solutions quickly became a primary focus, they chose Bridgeline and iAPPS for a new web presence that integrated eCommerce and interactive marketing, and immediately reaped the benefits along with their users, visitors and customers.
Learn More
Berkshire Bank
Established in 1846 and headquartered in Pittsfield, Massachusetts, Berkshire Bank is one of the oldest and largest independent banks in Massachusetts, proudly serving communities throughout western Massachusetts, northeastern New York and southern Vermont. In order to support its rapid growth, Berkshire required an interactive solution that would consolidate their primary lines of business onto a single platform while seamlessly supporting swiftly increasing customer demand.
Learn More
Maryland Hospital Association
Maryland Hospital Association (MHA) is an advocating body for Maryland hospitals, health systems, and their patients before legislative and regulatory groups. Its membership is comprised of community and teaching hospitals, health systems, specialty hospitals, veteran’s hospitals, and long-term care facilities. MHA was concerned that their two separate websites were preventing users from finding information they needed in a timely manner and that the information contained in both sites was disorganized. In order to increase utilization, MHA required a solution that would unify both websites into one seamless presence, offer them better ability to manage their site and content, and deliver an efficient yet engaging site visitor experience.
Learn More
Berkshire Life
Berkshire Life specializes in insurance products that are uniquely suited to the needs of highly skilled professionals, executives and business owners. Following its merger with The Guardian Life Insurance Company of America in 2001, Berkshire Life took on responsibility for all individual disability insurance (DI) products for the merged companies. A top strategic initiative of the newly merged company was the creation of a new product offering that addressed the multi-life disability insurance market. Its challenge was how to leverage the web as its primary marketing and enrollment channel, grow the business, and roll out new products such as “buy ups” that could gain traction in a fiercely competitive market.
Learn More
Atlanta Regional Commission
The Atlanta Regional Commission (ARC) is the regional planning and intergovernmental coordination agency for the City of Atlanta, GA and surrounding 10-county area. ARC is dedicated to unifying the region’s collective resources to prepare the metropolitan area for continued prosperity. In order to accommodate their rapidly growing website requirements as they strive to meet their objectives, ARC required an interactive technology solution that could scale to their current and future needs.
Learn More
American Academy of Pediatrics
The American Academy of Pediatrics (AAP) is an organization of 60,000 pediatricians committed to the attainment of optimal physical, mental, social health and well-being of all infants, children, adolescents, and young adults. Their division of eLearning is a leader in the specialty medical industry and recognized for using technology and the internet to deliver sophisticated Continuing Medical Education (CME) tools and online course offerings via PediaLink.org, AAP’s online center for lifelong learning.
Learn More